Goals and objectives: In 2008 the Association of Hungarian Grey Cattle Breeders developed the system that aims to ensure safety of food throughout the whole process from food production till its consumption, “from farm to fork,” through providing access to information on meat on the market via mobile phones.
This solution helps to prevent food forgery by monitoring and controlling the meat market. It is an easy way for consumers to check products before purchasing them and is useful for the producers because they can add an extra value for their product.
Implementation: The mobile phone system allows checking the origin of meat from grey cattle. To get information, a consumer can use an identification number of cattle marked on a label of packed meat as an SMS number. An SMS message with an identification number has to be sent to a phone number, and within couple of seconds, the system sends an answer with a certificate of the origin of that product, which has to include:
- Geographical origin
- Name of the breeder
- Sex of animal
- Age of animal
- Date of slaughter
- Place of processing
- Places of sale
Achievements: The main impact of the solution is raised reliability of products and increased trust of consumers. It also contributes to stabilizing the market of special products made from indigenous breeds.
Replication: The system can be developed and implemented in other countries for other species and breeds.
Hungary Ministry of Agriculture
Tamas Szobolevszki, Head of the Animal Breeding Unit
Breeders’ Association of Hungarian Grey Cattle